welcome to the BLOOM blog

Meet Angela.. Mum to two girls, wife, and proud owner of a retired greyhound, Angela first discovered embroidery after receiving an embroidery kit for Christmas. What began as a simple creative hobby soon became something far more powerful – a calm, mindful escape during a difficult season. When she joined Bloom as a complete beginner […]

Meet Kathryn.. Mindful crafter, florist-in-training, dog mum, and someone who first picked up a needle just a few years ago. What began as a hobby soon grew into something much bigger – and today she’s even running her own Etsy shop! But before all that, Kathryn started out as a complete beginner, learning her very […]

Bloom Embroidery Academy is an embroidery membership designed to help stitchers grow from beginner to bloomin’ brilliant. Inside, you’ll find monthly PDF patterns, step-by-step video workshops, advanced stitch tutorials, and access to our Workshop Vault – all organised along the Bloom Roadmap so you’ll always know your next step.

But Bloom is more than resources. It’s a supportive embroidery community that keeps you motivated with monthly challenges, encouragement, and accountability. In this guide, you’ll discover what Bloom is all about, why members love it, and how to join the waitlist.