welcome to the BLOOM blog

There’s a moment most stitchers know well.. You’re partway through a project, something’s gone a bit wobbly, and you’re sat there at 10pm Googling “why does my satin stitch look lumpy” – piecing together answers from a YouTube video filmed in 2019, a Reddit thread that goes nowhere, and a Pinterest pin that just links […]

There’s a particular Google search pattern I see all the time, and it sounds a bit like this: “online embroidery academy” or “how to learn embroidery online” or “online embroidery workshop”. You’ve probably typed something close to it yourself – because you’ve outgrown YouTube, you’ve stitched the embroidery kit your sister gave you for Christmas, […]

So you’ve decided you want to learn hand embroidery online. You’ve saved approximately 47 Reels of someone stitching the most beautiful little floral hoop, you’ve maybe even bought a hoop and some thread in a moment of optimism, and now you’re sitting there going.. okay.. but how do I actually start? 🥲 Honestly? I get […]

Are you wondering if an embroidery subscription is actually worth it? 🧵✨ With so many options out there – memberships, courses, pattern libraries – it can feel a little overwhelming trying to figure out what’s genuinely helpful… and what’s just more stuff you don’t need. If you’ve ever found yourself stuck between wanting to improve […]

Meet Angela.. Mum to two girls, wife, and proud owner of a retired greyhound, Angela first discovered embroidery after receiving an embroidery kit for Christmas. What began as a simple creative hobby soon became something far more powerful – a calm, mindful escape during a difficult season. When she joined Bloom as a complete beginner […]

Meet Kathryn.. Mindful crafter, florist-in-training, dog mum, and someone who first picked up a needle just a few years ago. What began as a hobby soon grew into something much bigger – and today she’s even running her own Etsy shop! But before all that, Kathryn started out as a complete beginner, learning her very […]

Bloom Embroidery Academy is an embroidery membership designed to help stitchers grow from beginner to bloomin’ brilliant. Inside, you’ll find monthly PDF patterns, step-by-step video workshops, advanced stitch tutorials, and access to our Workshop Vault – all organised along the Bloom Roadmap so you’ll always know your next step.

But Bloom is more than resources. It’s a supportive embroidery community that keeps you motivated with monthly challenges, encouragement, and accountability. In this guide, you’ll discover what Bloom is all about, why members love it, and how to join the waitlist.