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Okay so – confession to open with. The version of Bloom that exists today, the one with the Roadmap and the Flourish Fridays and the absolutely lovely community of women stitching together every week.. nearly didn’t happen! Not because of the obvious stuff (money, time, the small human child also requiring my attention). But because […]

If you’re ready to move beyond the basics, these are the advanced embroidery stitches I’d recommend learning first. Some create beautiful texture, others add intricate decorative details, and a few might look a little intimidating… but they’re honestly much easier than they seem once you get started. You definitely don’t need to learn them all […]

There comes a point in every stitcher’s journey where the beginner projects start feeling… well, a little too comfortable. You’ve learnt the core stitches, you can happily finish a floral hoop without Googling every five minutes, and you’re starting to look at those beautifully detailed embroidery pieces thinking, “I’d love to be able to stitch […]

There’s a moment most stitchers know well.. You’re partway through a project, something’s gone a bit wobbly, and you’re sat there at 10pm Googling “why does my satin stitch look lumpy” – piecing together answers from a YouTube video filmed in 2019, a Reddit thread that goes nowhere, and a Pinterest pin that just links […]

There’s a particular Google search pattern I see all the time, and it sounds a bit like this: “online embroidery academy” or “how to learn embroidery online” or “online embroidery workshop”. You’ve probably typed something close to it yourself – because you’ve outgrown YouTube, you’ve stitched the embroidery kit your sister gave you for Christmas, […]