You sit down with your hoop, thread your needle, and start stitching - without hesitation, without second-guessing, without frustration.
Because now, embroidery actually makes sense.
You finally have a one-stop resource that has it all - patterns that challenge you, tutorials that actually show you how to improve, expert feedback when you need it, and a community of stitchers who get it.
Real progress, real confidence, and embroidery that feels as good as it looks.
Welcome to Bloom Embroidery Academy.
Ready for your life to change?
Are you ready for that too, friend?
Join the Waitlist and be the first to know when there's space for you!
Because right now, I bet you're feeling a little like this..
Because right now, I bet you're feeling a little like this..
Despite stitching for a while, you feel stuck. You’re not a beginner, but you’re not where you want to be either - it's like you’ve hit a wall and aren’t sure how to push past it.
You’ve wasted hours scrolling YouTube, searching for advanced tutorials, only to find beginner content or advice that’s vague and confusing.
You second-guess yourself every time you try something new. Is this the right stitch? Why doesn’t it look the way I imagined? Am I just not good enough?
You’re bored of stitching the same types of patterns over and over. You want projects that challenge you, help you grow, and make you excited to pick up your needle again—but you don’t know where to find them.
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YOU LOVE EMBROIDERY, BUT
I joined Bloom Academy to keep learning and developing my hobby, and it’s now my go-to place for everything embroidery. Sophie has been with me for my entire embroidery journey - she’s taught me everything I know and is truly the best teacher. I love Bloom, and I honestly don’t think I would have kept going with embroidery without it.
— KATHRYN
"Sophie has taught me everything I know about embroidery."
I felt stuck. I’d learned the basics, stitched my way through beginner patterns, and practiced endlessly - yet I wasn’t actually getting better.
Every tutorial was either too simple or way too advanced, leaving me frustrated + second-guessing every stitch. I kept searching, kept practicing, but nothing clicked. Then it hit me.
I know exactly how you feel.. Because I've been there too.
more practice wasn’t the answer.
the right kind of practice was.
And once I figured that out?
but guess what...
everything changed
Bloom Embroidery Academy
introducing...
the only embroidery membership designed for stitchers who are ready to go beyond the basics, improve their skills, and finally stitch with confidence.
A clear, structured roadmap designed specifically for stitchers who are ready to refine their skills. No more guessing. No more feeling stuck. Just a guided path that takes you from where you are now to where you want to be - improving, stitching with confidence, and finally seeing real progress.
With step-by-step tutorials on stitches and techniques, plus in-depth workshops, you’ll finally have a structured way to tackle new techniques with confidence and ease. You're not just stitching, you're improving with every project.
Here's What You'll Get Access To
Bloom Roadmaps
Workshops and Tutorials
step-by-step process
expert-led tutorials
A supportive community of like-minded stitchers who get it. Inside Bloom, you’ll find encouragement, expert guidance, and real feedback - so you’re never stuck, second-guessing, or stitching alone.
Bloom Community + Expert Support
GUIDANCE + SUPPORT
A full library of exclusive patterns designed to challenge and inspire you. Each project pushes your skills further, helping you apply new techniques and create embroidery you’re truly proud of.
Patterns That Challenge You
exclusive monthly patterns
LET'S BREAK it DOWN
Spend more time stitching + less time scrolling - you just pick up your hoop and start stitching.
How does this sound?
Be surrounded by stitchers who get it, and have friends ready to help + support you.
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because this could be you!
Embroider pieces so professional-looking, people will ask, “wait, you made that?!”
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Kick imposter syndrome to the curb and stitch anything with confidence.
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Embroidery finally feels effortless and fun, your skills are growing with every stitch.
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How It Works
Learn a new stitch or embroidery technique in our step-by-step tutorials.
Step 1: learn
Practice what you've just learned in our small + simple Practice Patterns.
Step 2: Practice
Continue with our larger projects, building your confidence + skills with every stitch.
step 3: Grow
“Bloom is game-changing. It's like an 'Embroidery Bible' - it has everything you need to learn + improve.”
CAYENNE found her go-to embroidery resource:
NEXT →
“Bloom took my embroidery to the next level - and my confidence with it!"
jess didn't know what she was missing:
NEXT →
real results
A year from now, you will have wished you started today....
So let's get started!
Monthly
PATTERN LIBRARY OF 50+ PDF PATTERNS
WORKSHOPS + STEP BY STEP TUTORIALS
BLOOM COMMUNITY + EXPERT SUPPORT
NEW CONTENT ADDED EVERY FRIDAY ✨
£27/MONTH
Annually
PATTERN LIBRARY OF 50+ PDF PATTERNS
WORKSHOPS + STEP BY STEP TUTORIALS
BLOOM COMMUNITY + EXPERT SUPPORT
NEW CONTENT ADDED EVERY FRIDAY ✨
£270/year
select the plan that works for you:
value = £1,500+
value = £1,500+
get months free!
just 90p a day!
You’ve learned the basics, stitched your way through beginner-friendly patterns, and practiced for hours... but something’s missing. You want to grow, to feel confident in your stitches, to finally look at your work and think, "Wow, I actually made that".
But you’re tired of searching for tutorials that never quite answer your questions. You crave a clear path forward, expert guidance, and the right support to finally see real progress in your embroidery.
If that sounds like you -
You love embroidery, and you're ready to level up your skills, but you don't know how.
You're in the right place.
“Start small, and keep going. Practice makes improvement.”
— ME, YESTERDAY
Finally master the stitches and techniques you’ve always struggled with.
Look at your embroidery and think, "Wow, I actually made that!"
Have a clear, structured path to improvement -no more trial and error or thinking“what should I learn next?”
Surround yourself with stitchers who get it—friends who share wins and cheer you on every step of the way.
Wake up feeling inspired and excited to stitch, knowing you have everything you need.
Be able to ditch the doom-scroll and spend more time actually stitching.
By becoming a member, you will...
JOIN THE WAITLIST >
Before Bloom, I was looking up tutorials on YouTube but was still struggling. Sophie's tutorials are so clear and helpful, they made me much more confident!
If you're thinking about joining, you should take the leap!
- MOLLIE G
"Sophie's tutorials are so clear and helpful!"
I love how the Bloom Roadmaps are split into simple, easy to follow elements. It has given me a structured and guided approach to learning embroidery. It's given me so much confidence to keep developing!
- Jo P
"Bloom is a structured approach to improving your embroidery."
If you are thinking about joining Bloom, DO IT!! I've done some stitching in the past but Bloom has given me the tools to really expand and grow my skills. The videos are invaluable and the instructions are really thorough.
- MARY S
"Bloom has given me the tools I need to grow my skills"
I couldn’t get these results from watching YouTube videos. I needed a teacher, and just two days into Bloom Embroidery Academy, and I’ve already had so many lightbulb moments! Sophie's guidance has made all the difference.
— Leslie F
“Bloom has completely changed my embroidery game!”
Bloom has given me a focus, where I can work through projects methodically. It makes it feel like I am achieving more, especially when I only have 10/15 minutes here and there.
- JODIE S
“Bloom keeps me focused, even when I only have 10 minutes”
I’ve learned so many new stitches and my confidence has really improved, especially when focusing on specific skills through the workshops. I thought I knew lots before joining, but Bloom has really taken my skills to the next level.
- JESS R
"Bloom has taken my skills to the next level!"
The patterns are really varied and give me the right amount of challenge - Bloom offers so much room for my skills to grow.
I see the new projects each month and it makes me excited to get started!
- BRENDA S
"Because of Bloom, I have so much room to grow my skills"
I am absolutely loving Bloom and learning so much! It’s helping me learn how to really do the stitches. Before, I was just winging it, trying to follow a printed direction or video, but not understanding the techniques behind it all. I feel much more confident in my skills now, especially after doing the Workshops.
— kim b
“Before Bloom, I was winging it and not understanding the technique behind the stitching.”
I have learned several VERY helpful tips and techniques! I never liked the satin stitch because it just never looked right, but with the lessons in Bloom, I will not avoid it again! I now know the correct way to do the stitch.
- TERESA D
“I will no longer avoid the satin stitch!”
The stitching videos are AWESOME. Watching Sophie explain why she does certain things has transformed my stitching. The videos teach me a new technique or way to think about it, which has helped me make real progress in the quality of my stitches.
- KIM W
"Bloom has transformed my stitching - I'm making real progress!"
The workshops in Bloom have been an absolute game-changer. My satin stitch and leaves have greatly improved since joining! I've learned a whole bunch of new stitches, and I'm much more confident to tackle even more.
- Tiffany p
"The workshops have been a game-changer"
I first learned embroidery through watching many YouTube videos. But, after joining Bloom, I learned that there is a lot more to these short videos all over the internet. My stitching has improved so much with Bloom’s stitch library.
— LYNETTE S
“My stitching has improved so much because of Bloom”
I'm Sophie, your new embroidery bestie!
I picked up embroidery during a tough time, and it quickly became my creative escape. Now, I help stitchers (just like you!) refine their skills, build confidence, and fall in love with embroidery all over again. Ready to stitch with ease + joy? Let’s do this together! 🎉🪡
hey there!
But it wasn't always this way.
When I first learned embroidery, I had no time to stitch, let alone improve. I was working full-time, studying part-time, and squeezing embroidery in the small pockets in between.
But, I was frustrated. I'm a perfectionist at heart - I wanted to get better, but everything seemed either too basic or way too complicated. There was no clear next step, and I wasted so much time searching instead of actually stitching.
Then, I discovered a better way. I stopped guessing, stopped patching together random tips, and instead followed a structured path - one that actually worked. And when I did? Everything changed. Embroidery became easier, more fulfilling, and so much more fun. It became my creative escape, my source of calm in a chaotic life, and eventually… my business.
And now? I CAN HELP YOU, TOO!
Bloom Embroidery Academy is the only one of its kind because...
it's designed to take you beyond the basics
You’ve outgrown beginner tutorials, but finding resources that truly challenge you feels impossible. That’s where Bloom comes in.
This is the only membership built specifically for stitchers who know the basics and are ready to refine their skills, master advanced techniques, and finally stitch with confidence.
With structured roadmaps, expert-led tutorials, and a supportive community, Bloom gives you everything you need to grow - without the frustration of figuring it out alone.
a step-by-step path to growth that saves you time + energy
Most embroidery resources leave you piecing together random tips, and wasting hours scrolling for the right tutorial. Bloom changes that.
With guided roadmaps, expert-led lessons, and ready-to-go patterns, you always know exactly what to practice, when to level up, and how to build your skills in a way that actually sticks.
No more guessing, no more endless searching - just real, noticeable progress with every stitch.
You can watch every tutorial, practice every stitch, and learn every technique, but real progress happens when you actually practice what you’ve learned. When you push yourself beyond your comfort zone, and challenge yourself with new projects.
Bloom includes everything you need to improve your stitching.
So the question isn’t “Can I get better?” - it’s “What could I create if I actually believed in my potential?”
Creating pieces so polished, you’ll catch yourself thinking, “I can't believe I made this?!”
Feeling a sense of pride in everything you stitch
Surrounding yourself with a community that lifts you up with encouragement and inspiration
Getting expert feedback when you need it, so you never feel stuck or unsure
Ditching the self-doubt and finally stitching with confidence and ease.
Making embroidery a fulfilling, joyful part of your life again - without frustration or self-doubt.
If you want now to be the time that you *finally* commit to:
JOIN THE WAITLIST
This is for you if:
YOU KNOW THE BASICS, AND are ready to take your embroidery to the next level
You prefer figuring things out alone and don’t want expert guidance.
You're tired of scrolling for tutorials that never give you what you need
You’re happy stitching the same simple projects and don’t want to challenge yourself.
You love embroidery and want it to feel inspiring, fulfilling, + effortless again.
It's probably not for you if...
You’re not interested in a supportive community who lift each other up.
Monthly
PATTERN LIBRARY OF 50+ PDF PATTERNS
WORKSHOPS + STEP BY STEP TUTORIALS
BLOOM COMMUNITY + EXPERT SUPPORT
NEW CONTENT ADDED EVERY FRIDAY ✨
£27/MONTH
Annually
PATTERN LIBRARY OF 50+ PDF PATTERNS
WORKSHOPS + STEP BY STEP TUTORIALS
BLOOM COMMUNITY + EXPERT SUPPORT
NEW CONTENT ADDED EVERY FRIDAY ✨
£270/year
select the plan that works for you:
value = £1,500+
value = £1,500+
get months free!
just 90p a day!
Don't Miss Out!
Doors only open for a short period of time a couple of times each year. I would hate for you to miss out on your opportunity to be a part of something amazing!
JOIN THE WAITLIST
What are the Bloom Roadmaps?
The Bloom Roadmaps guide you step by step from beginner to advanced, with clear stages—Seed, Budding, and Blooming. Follow a structured path of stitches, practice patterns, and skill-building projects to grow with confidence.
Frequently Asked Questions
I'm not from the UK, can I still join the membership?
Absolutely!! We have members from all around the world - from the UK to France to Australia to the USA. Everyone is welcome 🫶🏼
I'm a beginner, can I still join?
Yes! While tailored at intermediates, Bloom is all about helping you improve, no matter where you start. With the Bloom Roadmaps, you’ll have everything you need to begin with confidence and grow at your own pace.
I don't have much time, is it worth it?
Yes! Bloom saves you time as everything in one place - no more endless searching for tutorials or patterns. Even with just 10 minutes a day, you’ll make real progress (and enjoy some much-needed me-time!)
What do you get each month?
Welcome to 'Flourish Friday' - every Friday you get:
✔ A brand-new PDF embroidery pattern, or
✔ A technique tutorial (like watercolor effects or perfecting stitch direction), or
✔ An advanced stitch tutorial, or
✔ A bonus workshop, project, or practice pattern
Plus, you’ll have full access to an ever-growing library of 50+ PDF patterns, 40+ stitch tutorials, workshops, and so much more!
Do projects come with instructions?
Absolutely! Every pattern includes step-by-step photo instructions or video tutorials. And if you ever need help, you can either DM me or get support from fellow members in our community!
Is the community on Facebook?
Nope! Our community is built right into the Bloom platform, making it super easy to connect with me and fellow members - all in one place. Access the community via our app, or a web browser.
How do I access the content?
Immediately, you'll be able create an account. You can log in via a web browser, or the Circle App, so that you can watch, download + view the content on the go!
450
Embroiderers who have joined Bloom
06
Number of times I cried about that
11.5K
Patterns + kits
sold worldwide
sold worldwide
24
Average posts in the Community each week
email us
Still on the Fence?
let's do this
I completely understand. Investing in yourself and your hobbies can feel like a scary thing to do! But friend, I'm here to help you.