If you’ve been searching for an embroidery course, community, or membership to help you grow your skills, you’ve probably realised how tricky it can be to find the right fit. Maybe you’ve mastered the basics, stitched a few hoops, and now you’re wondering… what’s next? How do you keep learning, improving, and staying inspired?

That’s exactly why I created Bloom Embroidery Academy. Bloom is a supportive, skill-building membership designed to take you from beginner to bloomin’ brilliant embroiderer – at your own pace, and with a community cheering you on every step of the way.

What is an Embroidery Membership?

So what is an embroidery membership, exactly?

Think of it as part course, part resource library, and part community. Instead of buying one-off workshops or embroidery patterns, and stitching them alone, Bloom members get ongoing access to tutorials, new designs, stitch libraries, challenges, and support – all in one place. It’s like having your own embroidery coach and circle of stitchy friends, available whenever you need them!

If that sounds like just what you’ve been looking for, you can join the waitlist here – Bloom opens its’ doors to new members a few times a year, and our waitlist gets first dibs when doors open! 🥰

What is Bloom Embroidery Academy?

It’s an embroidery membership built for stitchers at every stage.

Bloom is designed to meet you wherever you are in your embroidery journey:

• Beginners find a clear, encouraging path to learn the basics without overwhelm.
• Intermediate stitchers get the tools, tutorials, and challenges to take their work to the next level – learning new embroidery stitches, truly practicing the ones they already know, and building confidence.
• Advanced embroiderers enjoy fresh inspiration, modern complex patterns, and a supportive community to keep creativity flowing.

Instead of feeling stuck or not knowing what to try next, Bloom members always have a “next step”. We’ve even created a simple 5-step roadmap so you can see exactly how to progress from newbie to bloomin’ brilliant embroiderer.

How Bloom compares to a one-off embroidery workshop or course

Workshops and courses can be brilliant – but they often end once the project or lesson is complete. Take my online Beginner Embroidery Course as an example – we learn 10 stitches, we stitch 1 project, and after that? The course comes to an end. There’s no community, and nobody to share your progress with or ask questions. A membership like Bloom works a lot differently.

Bloom combines the best bits of a course, a workshop, and a creative club, all in one comprehensive ‘hub’:

• Ongoing support rather than one-and-done lessons.
• A library of patterns and tutorials that keeps growing every week.
• A community of stitchers who share, encourage, and cheer each other on.

So instead of asking “what should I stitch next?” or hunting for your next video on YouTube or in-person class, you always have resources, projects, and people to turn to.

Why Bloom is different from other embroidery memberships + courses

There are other memberships and embroidery courses out there – so what makes Bloom unique?

• Fun + modern → Bloom was created for today’s stitchers, those who love to stitch modern floral embroidery, with fresh floral patterns and intermediate tutorials every week and every month!
• Community-driven → Our members say the community is the best part. It’s encouraging, supportive, and full of inspiration – 24/7.
• Built for growth → Whether you want to master tricky stitches, stitch for self-care, or explore embroidery as a side hustle, Bloom grows with you.

As one member put it:

“The skills are fun, but the community is amazing. I never feel stuck anymore, and there’s always encouragement waiting for me inside Bloom.”

– Hayley, Bloom Member

What You’ll Find Inside the Bloom Embroidery Membership

As I said above, Bloom isn’t just one course or a one-off workshop. It’s an entire ecosystem of embroidery resources, projects, tutorials and support that is designed to help you grow your embroidery skills steadily. From your very first stitch, all the way to advanced embroidery you never thought possible.

Here’s a closer look at what’s waiting for you inside:

The Bloom Roadmaps: Your Step-by-Step Growth Journey

When you join Bloom, you don’t just get access to content and hope for the best – you get a clear path to follow. Our Bloom Roadmap guides you through every stage of your embroidery journey.

Newbie Stage

For the complete beginners to embroidery! Learn how to thread your needle, set up your hoop, and get started with the foundations of embroidery – with confidence.

Seed Stage

Perfect for early beginners. This stage covers the embroidery essentials: basic embroidery stitches, small and simple patterns, and the foundations you’ll use forever.

Budding Stage

For confident beginners ready to level up their embroidery! Here you’ll start exploring intermediate stitchers, more detailed embroidery projects, learning how to truly master the beginner embroidery stitches, and tackling patterns that stretch your skills while keeping things fun!

Blooming Stage

This is where advanced techniques and creative confidence come into play🥰. You’ll learn layered textures, complex stitches, and exciting new techniques that help you create professional-looking work.

Expert Stage

The final stage is all about mastering everything you’ve learned. Here, members explore intricate techniques, complex designs, and even ways to explore creative side hustles.

Monthly PDF Patterns and Full PDF Pattern Library

Every month, Bloom members receive an exclusive PDF embroidery pattern that you won’t find anywhere else! These aren’t dated, old-fashioned designs – they’re fresh, modern, and designed to stretch your creativity while still feeling approachable!

Expect a mix of floral elements, lettering, seasonal projects, and whimsical designs that keep your hoop feeling exciting! Each pattern comes with step-by-step photograph instructions, stitch and colour guides, and also links to the Bloom Embroidery Membership tutorials where helpful!

Each pattern is created with intention: I design every project to use the right range of stitches for its level, so it matches your skills perfectly. That way you’re always being gently challenged without feeling overwhelmed – and you can actually see your progress from one project to the next.

All new patterns are added straight into the Bloom Library, which now holds 50+ designs (and counting!) And because everything is carefully categorised in line with the Bloom Roadmaps, you’ll always find projects tailored to where you are in your journey:

• Seed → simple, beginner-friendly projects to practice the foundations.
• Budding → intermediate designs that stretch your skills.
• Blooming → advanced patterns with complex techniques and detail for when you’re ready.

Whether you’re picking up your first hoop or exploring advanced embroidery, there’s always something in the library that fits your stage – and helps you move towards the next.

Video Workshops and Tutorials

Bloom isn’t just about giving you patterns to follow, it’s about helping you understand and master the stitches and the techniques behind them. That’s where our video workshops and tutorials come in!

Inside Bloom, you’ll find a mix of bite-sized tutorials (perfect for quick refreshers) and longer, project-based workshops that guide you step-by-step through more complex skills. Each one is filmed slowly and clearly so you can stitch along at your own pace with confidence.

Some popular examples include:

• Mastering the satin stitch (smooth stitches every time!)
• How to embroider hairstyles (perfect for portraits and personal pieces)
• Lettering and script embroidery (making your stitches flow like ink)
• Advanced leaves + floral techniques (adding depth and texture to designs)

All tutorials are organised in the Bloom Library by category and by skill level, so you can easily find exactly what you need – whether that’s a beginner refresher on french knots or an advanced deep dive into blended thread-painting and leaves.

Members love that they can dip into a quick stitch demo on a weekday evening, then return to a more in-depth workshop at the weekend. It’s flexible, practical learning that fits into your routine – not the other way around.

Advanced Stitch Tutorials

Once you’ve mastered the basic embroidery stitches, it’s easy to feel stuck – repeating the same stitches without really knowing how to grow, and feeling stuck inside your comfort zone. This is what I call the ‘beginner plateau’, and it’s a stage I know all too well! That’s why Bloom includes a dedicated library of advanced stitch tutorials designed to take you further!

These tutorials go beyond “here’s how to do the stitch” and instead focus on consistency, technique, and progression. Each video is filmed slowly and clearly, so you can see exactly how to achieve neat results, fix common mistakes, and add new stitches to your repertoire with confidence!

Examples of stitches you’ll master include:

• Long & short stitch
• Raised and textured stitches for dimension
• Composite stitches that combine techniques for intricate effects
• Specialty stitches you won’t often find in beginner guides!

Every tutorial is matched to a stage of the Bloom Roadmap, so you always know when you’re ready to try something new – and you’re never jumping in too soon or left wondering what to tackle next.

Members love these tutorials because they can return to them again and again. Whether you’re brushing up on a tricky stitch or finally tackling something advanced, the tutorials are there on demand, ready when you are.

The Bloom Community

Embroidery is often seen as a solitary and lonely hobby, but inside Bloom, you’ll quickly realise it doesn’t have to be! Our supportive embroidery community is at the heart of the membership – a space filled with like-minded stitchers who share your love for creativity, growth, and encouragement.

Here’s what you’ll find when you join:

• A safe space to post your work-in-progress (no judgement, only encouragement!)
• Instant feedback when you’re stuck or unsure about a stitch or technique
• Cheerleaders who celebrate your finished hoops right alongside you!
• Motivation that comes from seeing what others are working on (it’s kinda priceless!)

Many members say that the community is the reason they keep stitching more regularly – it’s like having a group of friends who ‘get it’, who can’t wait to see what you’re working on next. And because Bloom members join throughout the year, you’re never walking in alone; you’ll always meet others who are starting their journey at the same time as you!

💬 “The community is so lovely and supportive. The encouragement and inspiration from them really means a lot to me!”

– Cayenne, Bloom Member

Bloom isn’t just about learning stitches – it’s about belonging to a group where your creativity is supported, valued, and celebrated.

Monthly Challengers + Giveaways

Even with the best intentions, it’s easy for embroidery to slip to the bottom of your to-do list. That’s why Bloom includes monthly stitch challenges. These are fun, inspiring prompts designed to keep your hoop (and your creativity) moving every month.

Each month, members get a new theme, technique or outline embroidery pattern to try. Sometimes it’s all about practicing a specific stitch, sometimes it’s experimenting with colour palettes, and other times it’s a creative brief that encourages you to play!

These challenges are designed to:

• Give you a clear, achievable focus for the month
• Build consistency without pressure
• Encourage you to share your progress inside the community

To make things even more fun, there are giveaways sprinkled in too 🤩. But the real reward isn’t the prize – it’s the accountability, the confidence boost, and the shared enjoyment that comes from sticking with a project and finishing what you started.

So if you’ve ever found yourself hopping between patterns without really improving? Bloom’s challenges are your gentle nudge to keep practicing, keep growing, and keep celebrating your progress.

Why Our Members Love Bloom

It’s one thing for me to tell you what’s inside Bloom – but the best way to understand its’ impact is to hear directly from the stitchers who’ve experienced it 🫶🏼!

Member Spotlights: Their Growth in Action

From Newbie to Confident Stitcher
When Celeste first joined Bloom, she had never embroidered before. Within weeks, she was stitching her way through the Bloom Roadmaps – and with encouragement and the step-by-step tutorials, she built her confidence quickly:

“Before Bloom, I had never embroidered before. Having a place that I can go to ask questions is huge. Trying to learn a new skill is head, and when there is support from others, it makes it much easier and more enjoyable to learn.”

– Celeste C

Finding Creative Motivation Again
Sarah had been stitching on and off for years, but often lost momentum. With Bloom’s challenges and active community, she found herself stitching more regularly and pushing her skills further than she imagined:

“I really enjoy having access to the community. I love how often people post as I find it very motivational!”

– Sarah P

The Joy of Community Support
Kathryn loved that Bloom felt tailored to members and that Sophie responded directly to their needs.

“I love the Bloom community. It’s lovely to be able to share my hobby with other like-minded women and to support and motivate each other. Bloom is really tailored to its members, which makes me feel really valued. When some of us struggled with the fishbone stitch, Sophie listened and created an entire workshop just for leaves!”

– Kathryn M

Across the community, members tend to say the same things about Bloom – no matter what stage they’re at. They talk about the support that makes them feel less alone, the encouragement that helps them keep going when stitches or projects feel tricky, and the variety of projects that ensures there’s always something new to try. Again and again, what shines through most is the joy they’ve found in their embroidery journey since joining the membership.

Some describe Bloom as the first time they’ve had a place to ask questions without judgement. Others say it’s the motivation they’d been missing to start prioritising themselves, or the gentle accountability that’s helped them stitch more regularly (and much neater!) than ever before. What unites them all, though, is a sense that Bloom isn’t just a membership – it’s a space where embroidery feels inspiring, doable, and fun.

👉 Want to dive deeper? Click here to read more member Case Studies!

The Added Benefits of The Bloom Embroidery Membership:

Yes, Bloom is full of patterns, tutorials, and workshops – but members often say it’s the added benefits that make the biggest difference! That’s things like:

• Confidence → tackling new stitches without fear, knowing you have the guidance and resources to help you.
• Consistency → stitching regularly, thanks to frequent challenges and support.
• Me-time → carving out calm, creative space in busy lives, even if it’s only 10-15 minutes here and there.
• Community → encouragement from people who “get it”, and a place to share progress, ask questions and be excited with
• Creativity → inspiration (and encouragement!) to try new colours, styles, and techniques.

For many, Bloom isn’t just an embroidery membership. It’s a place where embroidery becomes more than just a little hobby – it becomes a source of joy, growth, and connection that they can’t imagine being without.

Who Bloom Is For

Bloom was designed with one simple idea: embroidery should feel joyful, creative, and accessible – no matter where you’re starting from. Our members include women with a huge variety of skill levels, from complete beginners, growing intermediates, and hobbyists who want to stitch more consistently. If you see yourself in one of these groups, well, you’ll fit right in!

Beginners: Embroidery guidance without the overwhelm

If you’ve just picked up a hoop and you’re not sure where to start, Bloom is a fab place to get started. Instead of piecing things together from random YouTube videos or short-form reels on Instagram, you’ll find a clear roadmap. A step-by-step path that includes beginner-friendly embroidery classes, tutorials and simple patterns that build your skills simply and intentionally. You’ll avoid the overwhelm of trying to learn it all at once – and enjoy the confidence of truly understanding the basics from the outset.

Intermediates: If you’re ready to push your skills further

Maybe you’ve stitched a few projects already, but now you’re craving more? If you want to explore intermediate embroidery techniques, tackle more detailed patterns, and experiment with stitches beyond the basics, you’re the perfect fit for the membership. Bloom gives you the structure, tutorials, and inspiration to help you level up while still keeping things fun.

Hobbyists: Get accountability + creative joy

Not everyone joins Bloom to become an expert – sometimes you just want a reason to keep stitching. If embroidery is your me-time, your creative outlet, or your way to slow down, Bloom gives you fresh projects every month, exciting challenges, and a supportive community to keep the spark alive. You’ll stitch more often, stay inspired, and feel the joy of making something with your hands!

Together, these groups make Bloom a diverse, welcoming space where everyone can grow – whether you’re learning your very first stitch or adding the finishing touches to your stitch library!

How to Join Bloom Embroidery Academy

Bloom Embroidery Academy isn’t open all the time – we welcome new members during enrolment windows twice a year. This means you’ll be learning and growing alongside a wave of fellow stitchers, which keeps the community buzzing with energy and excitement when you join!

The best way to make sure you don’t miss your chance? Join the waitlist!

Why Bloom Isn’t Always Open

One of the most common questions I get is: “Why is Bloom only open a couple of times a year?”

The answer is simple: I want Bloom to be the best possible space for our members. Keeping the doors closed most of the year means I can dedicate my time and energy to the people already inside, rather than always being in “launch mode.”

Here’s what that looks like in practice:

• Dedicated Focus on Members → I spend my time creating new tutorials, recording workshops, and being active in the community, instead of constantly promoting the membership to new people.
• Better Onboarding Experience → New members join in groups, so they don’t feel lost or alone. You’ll meet others starting at the same time and build instant connections!
• Protecting the Community Vibe → With doors closed most of the year, Bloom stays intimate, engaged, and supportive – every new member is welcomed fully by our lovely group of stitchers!
• Fresh Content + Improvements → The time between the big public launches is spent building new patterns, challenges, and workshops – so the membership you join is always evolving and growing in all the best ways!

That’s why the best way to join Bloom is to add your name to the waitlist — you’ll get early access and first dibs when doors reopen.

Waitlist members get:

• Early access to the embroidery membership before doors open publicly.
• Exclusive bonuses if you join early.
• First dibs on securing a spot inside Bloom when enrolment begins!

If you’ve been searching for an embroidery course, community, or membership that helps you grow from beginner to bloomin’ brilliant embroiderer, the waitlist is your next step, friend 🫶🏼.

👉 Join the Waitlist Today

FAQs About Bloom Embroidery Academy

If you’re considering joining Bloom, you might have a few questions. Here are some of the most common ones stitchers ask before becoming members!

What’s the difference between Bloom and an embroidery course?

A one-off online embroidery course usually teaches you a single project or set of stitches. Once you’ve finished, that’s it.

Bloom is different – it’s an embroidery membership. Instead of one project, you get a growing library of patterns, workshops, and tutorials that cover everything from beginner stitches to advanced techniques. And unlike a course, you’re never learning alone – you’ve got a community of stitchers (and me!) supporting you along the way.

How much time do I need to commit to Bloom?

Bloom is completely flexible. You don’t need to commit to a set number of hours per week. Some members stitch for 10 minutes a day when they get the chance, while others dive into bigger weekend projects. Think of Bloom as a library and community that’s always there when you’re ready – no deadlines, and no pressure.

Do I need prior embroidery experience to join?

No, not at all! Bloom is perfect for complete embroidery beginners thanks to our step-by-step roadmap and beginner-friendly online embroidery classes. If you can thread a needle, you can get started. And if you’re further along, you’ll find plenty of intermediate and advanced content to keep you growing!

What happens if I fall behind?

The beauty of an embroidery membership is that there’s no such thing as “falling behind”. Everything inside Bloom is available on-demand, so you can learn at your own pace. Whether you’re picking up your hoop daily or taking a lil break, the resources will always be there when you’re ready!

Is the Bloom community beginner-friendly?

Absolutely. Our members range from absolute beginners to experienced stitchers, but the vibe is always welcoming, supportive, and encouraging. Many beginners say the community is what gave them the confidence to share their first stitches and keep going. You’ll never feel out of place – in fact, you’ll probably wish you joined sooner 🤭.

Can Bloom help me learn advanced embroidery stitches?

Yes! Bloom includes a library of advanced stitch tutorials with step-by-step videos and practice patterns. You’ll move beyond the basics and gain confidence in more complex techniques like 3D stitching, watercolour, and so much more.

Does Bloom include projects for intermediate embroiderers?

Absolutely. While beginners have a clear starting point, intermediate members love the variety of embroidery projects inside Bloom. From more detailed florals, to lettering, to clothing embroidery, and complex textured pieces, there’s always a new challenge to keep you growing.

How does Bloom keep me motivated to keep stitching?

Many stitchers get stuck after the basics – something I like to call the ‘beginner plateau’. That’s why Bloom offers monthly stitch challenges, giveaways, and an active community that keeps you accountable and inspired! Members often say this consistency is what helps them make the biggest leaps in their skill.

Is Bloom just embroidery patterns, or will I actually learn new techniques, too?

Bloom is far more than just a PDF Pattern Library. (Although there is a comprehensive library of 50+ patterns tailored to all skill levels, too!!) Each project is accompanied with video workshops, stitch breakdowns, and tutorials that teach you how to improve your technique – so you’re building skills, not just following digital designs.

Will I outgrow Bloom once I’m experienced?

Not at all! Bloom is designed to grow with you. Beginners start small, but intermediates and advanced stitchers thrive here too, thanks to the Bloom Roadmaps, advanced workshops, and Expert stage content. Many members have stayed for years because there’s always something new to learn, and a vibrant community to share it with!

What if I already know the basics – is this embroidery membership still worth it?

Yes – 100%. If you’ve nailed the beginner embroidery stitches, but want to move toward more complex embroidery, Bloom bridges that gap. It’s the space between “beginner projects” and “advanced + professional” – giving you the skills, patterns, and confidence to progress without overwhelm.

Ready to Bloom, friend?

Whether you’re picking up a needle for the very first time or you’ve already stitched a handful of projects, Bloom Embroidery Academy is here to support your growth. From step-by-step tutorials and modern patterns to a welcoming community that cheers you on – Bloom gives you the guidance, encouragement, and inspiration to keep moving forward.

Inside, you’ll go from beginner to confident, connected stitcher – learning new stitches, tackling exciting projects, and carving out me-time that feels calm and creative. And if you’re already past the basics? Bloom will help you refine your technique, build consistency, and unlock advanced skills you never thought you’d be able to stitch.

The best part? Bloom will be here whenever you’re ready. We only open enrolment twice a year so we can focus on supporting our members – but you don’t have to miss out.

👉 Join the waitlist today to be the first to know when doors open again, and take your next step toward becoming a bloomin’ brilliant embroiderer.